Instagram is a photo-sharing application that has become popular in recent years. It was acquired by Facebook, a social networking website that aimed at keeping people in touch with their loved ones, and sharing their daily lives. Instagram has grown to become a business front whereby one can solely have an Instagram account as their primary traffic driver to acquire customers. Here are some tips on how to market your business on Instagram.
Have a Plan
When it comes to social media marketing, one needs to have a plan that is realistic within specific time frames. The plan should clearly outline the goals, both long term, and short term. Goals may vary from brand awareness, traffic to your Instagram page, impressions, engagement rates, and also. The plan should also include detailed execution procedures. This will enable you to know why exactly you are marketing the business.
Posts, stories, and captions on your Instagram page should be of high quality. If you are selling a physical product, ensure you hire a good photographer that will shoot good images for you to post online. This will make you stand out amongst the many Instagram businesses. When it comes to writing captions, one is advised to master the art of typewriting advertisements to achieve maximum sales.
It is essential to be consistent with updating the page regularly for this increase in your SEO and general page visibility. Be sure to avoid overdoing it since people don’t appreciate being spammed with content.
Utilize Instagram Business Tools
Instagram has enabled businesses to collaborate on Instagram through various tools such as paid partnerships, link attachments, and sponsored ads. All these are vital tools that one can use to market their businesses online. Therefore, one should be keen on utilizing them.
The hashtag phenomenon has slowly spilled over from twitter into the Instagram arena, where people use hashtags to promote their business in terms of visibility. Many people are also able to discover new things just by typing a hashtag. One can also go viral on the internet by starting a hashtag that goes on to the trend. All these are marketing tactics that are used by modern-day businesses on Instagram.
Create engaging content that can ensure people are keeping in touch with the business. One can use different techniques such as asking a question, doing a poll on Instagram stories, video creation, and so many other engagement techniques used.
Instagram is a large community with many users across the globe. Businesses should be keen on reaching out to new customers on Instagram by employing the marketing techniques discussed above.…